Vlcc Presentation Essay Example

Vlcc Presentation Paper VANDANA LUTHRA CURLS CURVES (VLCC) VANDANA LUTHRA (FOUDER OF VLCC) WHAT IS VLCC †¢ ONE –STOP-SHOP SLIMMING CLINIC †¢ HEALTH CARE CLINC VLCC REVOLUTION †¢ The guiding vision of VLCC Group is â€Å"Transforming Lives†. By â€Å"Transforming Lives†, we imply transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of our Company since it was founded by MRS. VANDANA LUTHRA in 1989. They remain the foundation upon which we continue to build our success today. EXPERTS AT VLCC MARKETING BRAND BUILDING STRATEGIES Company has appointed the leading creative agency OGILVY MATHER for all its business in India with investment of 75 crores in next coming year. †¢ VLCC also engaged with Bpo company called aegis communication an Essar group to manage its domestic call centre operations. †¢ The group has a pan-India presence with more than 225 outlets in 75 cities. Its overseas operations include 11 VL CC Centres in four countries, including eight in the UAE and one each in Oman, Bahrain and Nepal. †¢ As part of the company’s growth plan in the MARKETING BRAND BUILDING STRATEGIES †¢ VLCC has revealed her mission to get listed in the stock market by 2010-11 CONSUMER BEHAVIOUR SEGMENTATION AND TARGETTING †¢ LUNCH SEGMENT †¢ VLCC is supplying ‘nutritious and healthy’ food †¢ VLCC plans to open exclusive ‘salons for men’. †¢ Targeting Audience †¢ VLCC boosts regional roll-out plan, set to open 35 centres in 24 months PRODUCT DESIGN SOCIAL RESPONSIBILITY †¢ NGO Kushii is headed by Legendry Cricketer Kapil Dev and Mrs. Vandana Luthra (Founder and Mentor of VLCC) as the President. VLCC partners with Amar Jyoti Tamana to educate disabled children. For vocational training, VLCC institute has trained their beauty staff and restructured the curriculum. We also provide scholarships to deserving SPONSOR FOR DABUR VATIKA MISS CROWNING GLORY †¢ As you all are aware, VLCC was the Grooming Sponsor for Dabur Vatika Miss Crowning Glory, the finals of which were held in Turf C lub, Pune on the 2nd of March08. †¢ On the D-Day morning, we rendered our Salon Services for all 14 contestants at Pune 3 Aundh centre. We will write a custom essay sample on Vlcc Presentation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Vlcc Presentation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Vlcc Presentation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In the evening, our stylists did the makeup hair styles for all. We had Dr. Sushant Shetty visit the event as the judge for VLCC Miss Beautiful Skin which was presented to DABUR VATIKA CROWNING GLORY AWARD RECOGNITION AWARDS †¢ †¢ †¢ †¢ †¢ †¢ The ‘Superbrand’ status one of the most recognizable brands in the country today. Images Retailer of the Year Award 2004, 2005 2006 (Health Beauty category). ICICI Bank Retail Excellence Award 2005 (Health Beauty). The Institute for Marketing Management (IMM) Award for the Woman Entrepreneur of the Year 2004. Whirlpool/Gr8 Magazine Award for the Woman Entrepreneur of the Year 2004. The FICCI Ladies Organisation, (FLO) honored the endeavors of Smt. Luthra for promoting a healthy way of life by felicitating her as a Successful Business Woman in the Health Fitness Category, April 20, 2005. Amity Woman Achiever Award for promoting Health and Fitness Solutions, 2006. Outstanding Business woman award by PHD Chamber of Commerce Industry, 2007. VLCC Alive was awarded the Most Admired Retailer Of The Year -Innovative Concept at Images Retail Awards 2007. †¢ †¢ †¢ THANK YOU